Bright Beam Consulting

A marketing consulting and coaching practice focused on helping clients reach their brighter future.  


What We Do

Marketing Strategy

  • Strategy & analysis
  • Positioning & value proposition development
  • Employee brand engagement
  • Advertising
  • Sales collateral

Branding Services

  • Brand audits
  • Brand architecture development
  • Business & brand alignment
  • Naming
  • Logo development
  • Professional head shot photography
  • Creative design

Advisory Services

  • Virtual CMO
  • Marketing organizational planning
  • Team management
  • Program management
  • Website planning & development
  • Content development 
  • Communications

Why Bright Beam?

We are curious & collaborative.

We are insatiably curious about your objectives and what it will take to drive growth. We will work with you and your team to get a thorough understanding of your situation so that effective marketing programs can be established.

We are intuitive & insightful.

With decades of experience developing effective marketing strategies for new and established brands, we understand what it takes to gain the trust and loyalty of clients and prospects. 

We get stuff done!

All the creativity and great ideas in the world are valuable only if they result in meeting your business objectives. Marketing's role is to help you increase customer awareness, engagement, and ultimately, revenue.           

We can help you do that!

Terry Boyle McDougall

Seasoned executive

Terry founded Bright Beam Consulting in 2017. With more than 20 years as a marketing leader at two global financial firms, she has extensive experience in both B2B and B2C marketing. She is a talented strategist who can also execute. 

During her career, she has rebranded several national businesses, launched new products, developed research studies, launched advertising campaigns, and led creative efforts including art direction and copywriting for advertising, websites and collateral. She has developed structures and processes to lead high-performing teams. She has worked with C-suite executives on internal and external communications, including videos and large-scale events. 

Award-winning marketer

Terry's work has been recognized by the Business Marketing Association of Chicago, The Financial Communications Society, The Stevie Awards, Direct Marketing Association, Private Asset Management, and more. She's spoken on panels at the Gramercy Institute, the CMO Council and the ANA. She recently served as a judge for the Gramercy Strategy Awards in 2017. 

More about Terry: linkedin.com/in/temcdougall

Here to help you succeed

At Bright Beam, we are creative problem solvers who want to understand what you're trying to accomplish and use our years of multi-dimensional marketing experience to develop effective strategies to meet your goals. 

Please let us know how Bright Beam can help you today!

Questions? Or Need a Quote?

Bright Beam Consulting

Marketing strategy and execution laser-focused on your success.

Highland Park, Illinois

(224) 800-7479